You can now use GeoProximity Routing with Amazon Route 53 Traffic Flow

Amazon Route 53 Traffic Flow now supports Geoproximity routing with the Traffic Biasing so you can now use Geoproximity routing that lets you route the traffic on the basis of the physical distance between the user and the resources. By specifying the positive and a negative bias you can now route more or less traffic to every resource. Specify the AWS Region or the longitude and latitude for each endpoint when you are creating a traffic flow policy.