Amazon Web Service has announced Amazon Pinpoint Two-Way
Text messaging feature where the customers can now receive messages from the
users. Amazon Pinpoint will send the text message to the customer that the user
has replied to where the customer can programmatically reply back to the
message the user has send. This two way text messaging feature will allow
number of new use cases for Amazon Pinpoint customers to especially for
multi-step transactional workflows that needs an action in response to receiver
of the text message from the user to the introductory part of the outbound
message. A customer can use the Amazon Pinpoint to alert the user when there is
event arising such as the subscription renewal and could request the user if
they want to launch the refill by responding to the primary part of the message
with yes or no reply. So when the text message will return from the user then
the Amazon Pinpoint Customer can then programmatically send a response and
decide the next action to take such as providing an order to the pharmacy to
renew the prescription.
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