Wednesday, 27 September 2017

Amazon Cognito collaborates with Amazon Pinpoint to Add analytics for Enriching Pinpoint Campaigns and User pools

Amazon Web Service announced that they have merged Amazon Cognito User Pools and Amazon Pinpoint to offer analytics for Amazon Cognito User Pools and to improve the user data for Pinpoint Campaigns. Amazon Cognito User Pools offers user Directories that makes it convenient to add sign-in and sign-up to the web application or to the mobile. Amazon PinPoint offers targeted campaigns and analytics to drive user engagement in the mobile apps for using push notifications. Amazon Pinpoint Analytics can be used to track user pools sign-ins, sign-ups, daily active users, monthly active users and failed authentication. With this new feature, it will facilitate user-based analytics within Amazon Pinpoint. You can go in depth with the data for different date ranges or for the attributes like app version, device locale, device platform, etc. 

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