Application Load Balancer now makes it easier for the customer for simplified authentication of the applications

Application Load Balancer now adds support for easy authentication of user request when they want to access web-based applications via social identities such as Google, Facebook, and Amazon or enterprise Identity providers such as PingFederate and Active Directory. Now the developer can now focus on building their application for the customers by offloading the responsibility of authenticating to the Application load balancer where at the same time benefitting from its reliability, scale and availability. Application Load Balancer can also authenticate the by connecting with the Identity Provider.