Amazon Simple Notification Service updated a new feature of Message Filtering

The users can now utilise message filtering on Amazon Simple Notification Service to create more streamlined and simpler pub/sub-architectures. Message filtering permits Amazon Simple Notification Service topic subscribers to only receive a specified subset of the messages. This will eradicate searching messages from loads of messages published to a topic. Amazon Simple Notification Service is a managed sub/pub messaging service. You can utilise topic to distribute the message to multiple subscribing endpoints such email addresses, Amazon SQS queues, AWS Lambda functions, mobile devices and HTTP endpoints.