AWS Simple Email Service announced an Open and Click metrics that will help for tracking customer engagement

Amazon Web Service has now introduced new features in Amazon Simple Email Service that will give you the ability to trace the open and click events. You can also publish emails that will send events to Amazon Simple Notification Service. This will help the companies and the AWS customers to keep a track of the rate flow of the recipients are engaging with your emails that they receive from your site. Amazon SES will benefit the users to optimize and refine their emailing strategy and programs. Amazon SNS is an event publishing destination that gives permission to the Amazon SES customers to issue metrics related to email sending such as opens, complaints, click, deliveries, rejections, and bounces.